Frank Seiberling founded the Goodyear Tyre & Rubber Company in 1898 with just thirteen employees. The company started by producing bicycle and carriage tyres in November of 1898. Goodyear was able to earn the title “The world’s largest tyre company,” by 1916 – just 18 years after the founding. The company adopted the slogan, “More people ride on Goodyear tyres than on any other kind.” Based on sales, Goodyear became the world’s largest rubber company in 1926. Presently, Goodyear is one of the world’s largest tyre companies, operating 60 plants in 26 countries worldwide. In North America and Latin America, Goodyear is the number one tyre maker, and the second largest in Europe.
The Wingfoot symbol is Goodyear’s trademark symbol that is recognised around the world. The symbol was based on the Greek “god” Mercury, because Seiberling felt that Mercury embodied many of the characteristics that Goodyear products were know for. Goodyear’s vision has always been to “Become a market-focused tyre company providing superior products and services to end-users and to our channel partners, leading to superior returns for our shareholders.” and remains so, a century later!
In the twenty-first century, Goodyear accomplishes this goal by developing a culture in which a committed and competitive team of associates can excel.